About
I started my software development career building PHP-backed backend systems, creating efficient and scalable RESTful APIs with frameworks like CodeIgniter and Silex. This solid foundation taught me the importance of clean architecture and system performance.
As a full-stack developer, I also build dynamic and responsive user interfaces using frameworks like Vue and React. This allows me to understand and manage a project's entire lifecycle, from the database to the user's browser. I've also used PHP and the Laravel framework on past projects to create a variety of web solutions.
My work today centers on the power of the cloud. I have implemented solutions on AWS, using S3 for storage, SES for email, and API Gateway for managing microservices. For example, I developed a microservice that significantly optimized email delivery speed by orchestrating these AWS services.
During my studies at university, I used Java to develop a banking application as a school project. This project focused on building a secure and robust system, which strengthened my understanding of object-oriented programming and application security principles. Currently, I'm expanding my knowledge in the areas of Agentic AI and Machine Learning to add to my portfolio, with a focus on building and integrating intelligent systems using AWS.
I can be contacted through my Linkedin.com/in/JoePalala, thanks!
Professional Experience

Developer
EnablesGroup
Feb 2025 - August 2025
Ortigas
- Used NextJS, PHP, and Symfony for an e-commerce solution for a loyalty and discounts Shopify app.
- Integrated with several booking apps and Sales by iteratively developing prototypes or features
Skills: Javascript, React, PHP, GraphQL, Shopify, Wordpress

Software Engineer
Gappify
Feb 2023 - Feb 2025
Makati, Philippines
- Used React with Zod and Jotai library as well as TanStack Query, to update logic for the view for our Ul for our grid UI.
- Built Public API documentation and Integration API's using Fern, a documentation generator tool.
- Utilized Java, Laravel and PHP for our open API, which allowed customers to manage their data
- Used Java with Quarkus runtime to power our Amazon SES-powered email microservice
Skills: AWS, Javascript, React, PHP, Markdown, Java, OpenAPI, Microservices, Celigo, Snowflake

Mid Frontend Engineer
HeroTeams
Feb 2022 - Oct 2022
Remote
- Worked on the frontend React v16, with TanStack Query library, for our project for onboarding experiences and leaves
- Built with NestJS (a NodeJS framework) on the backend
Skills: Node.JS, React, HTML, CSS, NestJS, AWS SQS

UI Developer
Willis Towers Watson
May 2017 - Jan 2022
Taguig, Philippines
- Worked on the frontend using Angular for the Compensation Software team, ensuring our app is aligned with UX standards.
- Helped push for accessibility and standard style guides for our UX system.
Skills: Angular, HTML, CSS, jQuery, Javascript, Typescript
Download CV
My full resume is available upon request
Personal Projects
Pomodoro CLI
Created a Node-based cli for recording my pomodoros
Technologies: NodeJS, Bash, NPM, Markdown, Git
Skills
Programming Languages
- JavaScript
- TypeScript
- Python
- PHP
Frontend
- Vue.js
- Next.js
- React
- HTML5
- CSS3
- Sass
- Tailwind CSS
Backend
- Python
- Quarkus
- Express.js
- Nest.js
- PHP
- Laravel
Databases
- MongoDB
- PostgreSQL
- MySQL
- Redis
Cloud & DevOps
- RESTful APIs
- AWS (EC2, S3, Lambda)
- Docker
- CI/CD
- Git
- Cloudflare
- Vercel
Tools
- VS Code
- Agile Scrum
- Linux
- Windows
- Word
- Excel
- PHP Storm
Software Architecture
- TDD
- DDD
- BFF
- MVC
- MVVM
- SOLID
Education & Certifications
BS in Management Information Systems
Ateneo | Loyola Heights | Graduated in March 2007
- Project (MIS-131): IPC Inventory project
- Thesis (MIS-141): Wowenkho Schoools